You’ve spent countless hours searching for the best keywords to target for your business and you have a huge list of high-volume, low-competition keywords that are there for the taking. But what now? Where should you put your keywords on your website in order to rank for them?
In this article you’ll learn everything you need to know about keyword placement.
You’ll discover where – and more importantly, how – to insert your target keywords into your content. You’ll learn where to use primary and secondary keywords – and where not to use them. And you’ll be able to see how successful websites have used these strategies to boost their search engine visibility.
Ready to learn how to optimise your web pages for your target keywords? Let’s go!
Do keywords still matter for SEO?
Does keyword placement matter?
Where to place your keywords
URL
Domain
Subdomain
Path
Page title
Meta description
Main heading
Subheadings
Body copy
Formatted text
Image alt text
Filenames
Inbound links
Outbound links
Internal links
Categories and tags
Primary navigation
Breadcrumb navigation
Using primary and secondary keywords
Where to place primary and secondary keywords
Primary keywords
- URL
- Page title
- Meta description
- Main heading
- Body copy
- Formatted text
- Image alt text
- Filenames
- Inbound links
- Internal links
- Categories
- Primary navigation
- Breadcrumb navigation
Secondary keywords
- Subheadings
- Body copy
- Image alt text
- Outbound links
- Tags
